“Nowhere has the effects of the live web had a greater impact than on advertising. The live web has rewritten the fundamentals of the advertising industry’s conventional media vehicles: television and news and magazine publishing. These industries have lost their cachet and are continually losing their ability to draw big audiences.” (Age of Engage, Denise Shiffman, 5)
This statement has more knowledge behind it than some may realize. This day and age is so focused on authentic media right here and now. Television, radio, and magazines are all static sources of media anymore that you have no control over. Today’s viewers want live, interacting, and engaging media that they can comment, socialize, and possibly even develop a community over. We want to meet likeminded viewers who possibly share the same likeness or even hatred towards the same objects in the media we see.
Today the web has allowed us to move our storage filing cabinet to an online, interactive source where we the consumer organize, tag, and make easier for information to be found. We not only try to get others to attract to our business, we make it easy and available for them to attract us. With every search entry you type into an engine you are constantly giving live feedback to the producers. This allows the seller to show products that the buyer wants rather than random products on sale.
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