“Corporate leaders need to define a culture that encourages ideas and that ensures contrarian thoughts are aired, heard, and discussed. And most importantly, they need to instill in employees that speed matters” (Age of Engage, Denise Shiffman, 47)
Today corporate giants are needing to be pushed into an interactive market. We are constantly seeing new websites and events that are just literally trying to pull your wants and needs out of you. Sites such as www.Digg.com and events such as the CES, NAB, and LAFCPUG are trying to get you the consumer out there to view their products. They want to know what you think. On www.Starbucks.com the most important feature on this website is literally the “Got an idea?” tag. This opens up a whole community for people to get interested in. What would you like? Free wi-fi? Mango flavored coffee? By establishing a community you are able to find what your consumer wants in real-time. What does this mean for you as a producer of wanted values? Speed matters. Get out there. Understand their wants and become a part of the new market now!
No comments:
Post a Comment