Tuesday, December 16, 2008

What do i deserve?


I feel that I deserve a B+ in this class. My videos that I have are a bit of lacking creativity but I feel it’s because I’m still searching for my own voice and creativity. As far as marketing I feel that I have a great understanding of it. Now whenever I approach another business I always ask myself whether or not they have what it takes to please me as a customer. And as I notice this, I realize that this is what others are expecting of me whenever I create content for them.

After partaking in this class I’ve actually debated on making a YouTube channel designed for creating webisodes. I watch and keep track of a few channels and it would be an interesting experiment to see if I can get people to watch and interact with me if I can create content they’d be interested in. Be consistent, authentic, and deliver good quality fueled by a jet pack that is marketing strategy and you can establish a fan base of loyal viewers waiting to soak up your content and tell you where you need to improve in a real time internet environment. “Your differentiated value can lock customers in, invite them to participate, and create unparalleled loyalty.” (Age of Engage, Denise Shiffman, 55-56) I want to create this unparalleled loyalty with my fanbase and show them what kind of videographer I can really be.

Swot Analysis


Strengths: One of my strengths is that I’ve been working for a year now as a legitimate videographer. This provides me with valuable work experience that lets me see and realize the difference between working on a school project and how the real world is really going to treat me. I know people who have already graduated and are already in the field so it provides me with a strong network of people. I’m very dedicated in trying to provide good quality media. I’ve always found myself putting extra effort into the final polish of any video I do. I’m dedicated to the customer heavily. When in work I also find myself in the leadership role. I’m being asked for advice on a daily basis and I know that in order to help my teammates I must keep on top of subjects frequently.


Weaknesses: I always feel that my weakness is a lack of creativity. While I posses the prowess and know how to create videos I never to this day as an artist but more of a problem solver. “It can be hard work finding the core of what makes your product unique. And sometimes you don’t even know it’s there until outsiders point it out to you.” (Age of Engage, Denise Shiffman, 55) While I do understand what makes a core product, I need to build upon it more to really establish something new.


Opportunities: While I feel that I can notice an opportunity when I see it I feel that I have a hard time finding them in order to take advantage of them. I have opportunities through friends already in the field that I can network and I think that will be one of my biggest advantages. I’ll never be satisfied with my standing as there is always room for improvement. “Winners have nowhere to go but down. Arrogance and the trappings that come with winning cause myopia, and management loses sight of what’s really happening with customers, and in the marketplace.” (Age of Engage, Denise Shiffman, 188). I need to always look forward to new opportunities as this will keep me on the right track. As a mentor of mine has said before, “Never feel like you’re the best otherwise you’ll be facing a harsh reality.”


Threats: A threat I face as a videographer is finding myself in the creative process being stumped. I always lessen myself and think every idea I come up with is unsatisfactory. With other videographers and creative minds abound, I need to be able to come up with award winning ideas in the blink of an eye. “A value that is unique clearly differentiates a product from the competition.” (Age of Engage, Denise Shiffman, 56) I need to be able to create this value and apply myself more efficiently towards my goals.

11 Weeks!


It’s been 11 weeks since I’ve focused on bringing quality entertainment and
I’d like to report the amount of viewers that has helped me become successful.


Protection is Priceless –3,254
Mccain is old- 2,349
Omnomnom – 2,299
Race for the O – 1,301
It’s lookin like Christmas - 717

Total Amount: 8619 hits!!!
I really feel that this is a huge accomplishment. Eleven weeks ago I wasn’t known by anybody and now roughly 8600 people have a thought and memory as to who I am. An important factor in all of this is to realize where the people seem to be going. Protection is priceless seems to have gotten the most hits and I think this is due to the fact that it can be applied to a broader audience. When you focus your topics to things like Oreos or politics you only have a small group of people you target your audience towards. The McCain is Old video shoes this tremendously as the voting had ceased mid quarter, so did the votes. Nobody was interested in searching information on John McCain now that it was decided.

“Online behavior separates what a person may do with what a person is actually doing. The more we learn about where they go online, whether that is social networking sites, web tv sites, online games, or technical blogs, the easier it is to find and target them with the best offer at the right moment.” (Age of engage,Denise Shiffman, 135)

I know by watching where the hits fell to, that the John McCain video was dead after election. Being able to understand this can make a huge difference in valuable versus wasted effort.

Tuesday, December 2, 2008

Axe Idea

So for my idea for an Axe Commercial i've decided to use the axe scrubber. I'll get a manly man showering with the intense axe scrubber, he'll step out of the shower like another ordinary day. Afterwords a woman will sneak into the shower and steal the axe scrubber smelling it with the look of an intense lust for the man as she chases after him. Giggling and laughing ensues.

What do you think? Critique is loved!

Tuesday, November 18, 2008

Oreo Commercial Complete!!

So filming this video was a real big challenge for me. I had the location already mapped out and the ideal cars in mind. My friend Chaison was supposed to help by being one of the drivers. Well unfortunatly i found out that he's as flaky as a box of cereal.

Saturday (my initially planned day to shoot) he called me 5 mins before the time and said that he didn't have the car. So I had to push EVERYONE back a day because of his little mishap. So i texted him and asked that he really secured the car and everything.

Sunday came across. I decided to have everyone meet up at 2.00 PM so that way we had plenty of daylight to work with. I had everything all story boarded out and ready to go. I knew what i want and was psyched to film. 2.00 PM roles around and i found out that he needed me to drive him to go pick up the car! (Hence he didn't secure the car for himself.) Then after i picked him up and took him to get the car, he apparently got sick and threw up on the way there. Over the time it took for all this to happen we already lost an hour and sunset was falling fast.

So what i did is decided to play Camera tricks. You'll notice in the video that i never show the 2nd Driver. In reality whats actually happening is the girl is driving the car. I just edited it so she never moved from position. Awww the power of editing. =o)

Tuesday, November 11, 2008

Nearly 3000 Hits!!

Things are looking good for here! I recently tallied the hits I have for all of the videos I’ve made and realized how well I’ve been doing! I currently have 2,815 hits combined on all my videos. That’s nearly 3000 hits in just 6 weeks. This couldn’t be possible if it wasn’t for my viewers and because of that I’d like to thank you all for your support! I will continue to strive and deliver you entertaining footage!